A client agrees to run heavy advertising for two weeks, followed by no advertising at all for a while, and then again having a two-week period of heavy advertising. What kind of a media schedule is this?
a.Seasonal
b.Flighting
c.Continuous
d.Pulsing

Answers

Answer 1

The Correct option is B. A client agrees to run heavy advertising for two weeks, followed by no advertising at all for a while, and then again having a two-week period of heavy advertising. Flighting of a media schedule.

Flighting is an advertising method wherein the seller runs adverts for a period after which no commercials at all for some other length. The words 'commercials' and 'advertisements' have identical means, i.e., advertisements. In a flighting approach, the advertiser most effectively locations ads at some stage in top-quality intervals. Flighting is an advertising scheduling approach that alternates between walking an everyday timetable of advertising and a whole cessation of all runs. Flighting refers to the length when advertising is being run, while the cessation length is referred to as a hiatus.

Flighting in advertising and marketing is a technique in which advertisers agenda messages to run at some point of foremost intervals of time, observed by means of deliberate durations of state of being inactive. whilst the advertisement is actually energetic, the period is known as a flight.

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Related Questions

Q 22.14: The Eccleston Company has the following budgeted sales: January $40,000, February $60,000, and March $50,000. 40% of the sales are for cash and 60% are on credit. For the credit sales, 50% of the amount is collected in the month of sale, and 50% in the next month. The total expected cash receipts during March are

Answers

Answer:

Total cash collection March= $53,000

Explanation:

Giving the following information:

Sales:

February $60,000

March $50,000.

Sales in cash= 40%

Sales on account= 60% (50% of the amount is collected in the month of sale, and 50% in the next month)

We need to calculate the cash collection for March:

Cash collection March:

Sales on Cash March= (50,000*0.4)= 20,000

Sales on account March= (50,000*0.6)*0.5= 15,000

Sales on account February= (60,000*0.6)*0.5= 18,000

Total cash collection March= $53,000

When George and Arthurine Renfro decided to start a family business in 1990 and market chowchow, a southern regional food, they had to determine how they would price the chowchow by examining the demand for the product (would people rather eat home-made or store-bought), the cost of getting the jars for bottling the chowchow, and how much it would cost to distribute the product to area stores. In other words, the Renfros had to begin the development of their pricing strategy by:

Answers

Answer:

identifying pricing constraints.

Explanation:

From the question we are informed about George and Arthurine Renfro decided who decided to start a family business in 1990 and market chowchow, a southern regional food, they had to determine how they would price the chowchow by examining the demand for the product (would people rather eat home-made or store-bought), the cost of getting the jars for bottling the chowchow, and how much it would cost to distribute the product to area stores. In other words, in this case, the Renfros had to begin the development of their pricing strategy by identifying pricing constraints. .

Pricing constraints can be regarded as

factors which brings about limit of latitude of prices which a company may set.

Built-Tight is preparing its master budget for the quarter ended September 30. Budgeted sales and cash payments for product costs for the quarter follow. July August September Budgeted sales $ 60,000 $ 76,000 $ 52,000 Budgeted cash payments for Direct materials 16,960 14,240 14,560 Direct labor 4,840 4,160 4,240 Factory overhead 21,000 17,600 18,000 Sales are 30% cash and 70% on credit. All credit sales are collected in the month following the sale. The June 30 balance sheet includes balances of $15,000 in cash; $45,800 in accounts receivable; and a $5,800 balance in loans payable. A minimum cash balance of $15,000 is required. Loans are obtained at the end of any month when a cash shortage occurs. Interest is 1% per month based on the beginning-of-the-month loan balance and is paid at each month-end. If an excess balance of cash exists, loans are repaid at the end of the month. Operating expenses are paid in the month incurred and consist of sales commissions (10% of sales), office salaries ($4,800 per month), and rent ($7,300 per month).
Part 1 (1) Prepare a cash receipts budget for July, August, and September.
Part 2 (2) Prepare a cash budget for each of the months of July, August, and September. (Negative balances and Loan repayment amounts (if any) should be indicated with minus sign. Enter your final answers in whole dollars.)

Answers

Answer:

(1) Total cash receipts:

July = $63,800      

August = $64,800

September = $68,800

2-a. Ending Cash Balance:

July = $15,00

August = $21,173

September = $35,873

2-b. Loan Balance End of Month:

July = $2,898

August = $0

September = $0

Explanation:

(1) Prepare a cash receipts budget for July, August, and September.

Note: See part (1) of the attached excel file for the cash receipts budget for July, August, and September.

From the attached excel file, we have:

Total cash receipts:

July = $63,800      

August = $64,800

September = $68,800

(2) Prepare a cash budget for each of the months of July, August, and September.

Note: See part (2) of the attached excel file for the cash budget for July, August, and September.

In the attached excel file, the following calculation is made:

July loan repayment = July preliminary cash balance - Minimum cash balance required = $17,902 - $15,000 = $2,902

From the attached excel file, we have:

2-a. Ending Cash Balance:

July = $15,00

August = $21,173

September = $35,873

2-b. Loan Balance End of Month:

July = $2,898

August = $0

September = $0

Which career would be most interesting to someone with a keen eye for photography and visual design?
A. front-of-the-house restaurant management
B. product sourcing
C. marketing and public relations
D. food styling

Answers

Answer:

the career that would be most interesting to some with a keen eye for photography and visual design is food styling.

Riverview Company's budget for the coming year includes $7,000,000 for manufacturing overhead, 40,000 hours of direct labor, and 200,000 hours of machine time. If Riverview applies overhead using a predetermined rate based on machine-hours, what amount of overhead will be assigned to a unit of output which requires 0.4 machine hours and 0.30 labor hours to complete

Answers

Answer:

$70

Explanation:

With regards to the above, we need to compute first the overhead application rate.

Overhead application rate = Budgeted overhead / Budgeted activity/Budgeted machine hour

= $7,000,000 / 40,000 labor hours

= $175

Overhead application rate = $175 per direct labor hour

Assigned overhead = Overhead application rate × Number of machine hours consumed

= $175 × 0.4

= $70

Retirement Investment Advisors, Inc., has just offered you an annual interest rate of 6 percent until you retire in 40 years. You believe that interest rates will increase over the next year and you would be offered 6.6 percent per year one year from today. If you plan to deposit $18,000 into the account either this year or next year, how much more will you have when you retire if you wait one year to make your deposit

Answers

Answer:

$32,529.54

Explanation:

To determine the answer the difference in future value of the investment options have to be determined

The formula for calculating future value:

FV = P (1 + r)^n

FV = Future value  

P = Present value  

R = interest rate  

N = number of years

First option

$18,000 x (1.06)^40 = $185,142.92

Second option

$18,000 x (1.066)^39 = $217,672.46

Difference in future values = $217,672.46 -  $185,142.92 = $32,529.54

Assume the following information for Splish Brothers Corp.
Accounts receivable (beginning balance) $143,000
Allowance for doubtful accounts (beginning balance) 11,470
Net credit sales 950,000
Collections 902,000
Write-offs of accounts receivable 5,500
Collections of accounts previously written off 2,300
Uncollectible accounts are expected to be 9% of the ending balance in accounts receivable.
1. Prepare the entry to record the write-off of uncollectible accounts during the period.
2. Prepare the entries to record the recovery of the uncollectible account during the period.
3. Prepare the entry to record bad debt expense for the period.

Answers

Buddy I got a hold on hood buddy I got

The 1996 Telecommunications Act ______. a.required both radio and television stations to adhere to the fairness doctrine b.exempted cable stations from the same standards of fairness and decency required of broadcast stations c.prohibited broadcast networks from owning cable stations d.created the equal time rule e.allowed ownership of multiple broadcast stations as long as those stations did not reach more than 35 percent of the market

Answers

Answer:

e. allowed ownership of multiple broadcast stations as long as those stations did not reach more than 35 percent of the market

Explanation:

The 1996 Telecommunications Act is also referred to as the Communications Decency Act of 1996 and it was enacted by the 104th US Congress and signed into law by President Bill Clinton, being effective from 8th February, 1996.

The 1996 Telecommunications Act allowed ownership of multiple broadcast stations as long as those stations did not reach more than 35 percent of the market

A company has two options for manufacturing boots. The manual process has monthly fixed costs of $26,380 and variable costs of $5.16 per pair of boots and an automated process with fixed costs of $52,239 per month and variable costs of $2.09 per pair of boots. They expect to sell each pair of boots for $99. What is the monthly break-even quantity (number of units) for the manual process

Answers

Answer:

Break-even point for the manual process= 281.11 unit

Explanation:

Break-even point is the level of activity at which a firm must operate such that its total revenue will equal its total costs. At this point, the company makes no profit or loss because the total contribution exactly equals the total fixed costs.

Break even point in units is calculated using this formula:  

Break even point in units = Total general fixed cost/ (selling price - Variable cost)

Break-even point for the manual process:

Break-even point in units = $26,380/(99- 5.16) = 281.11 units

Break-even point for the manual process= 281.11 units

A $64,000 machine with a 6-year class life was purchased 2 years ago. The machine will now be sold for $50,000 and replaced with a new machine costing $82,000, with a 10-year class life. The new machine will not increase sales, but will decrease operating costs by $9,000 per year. Simplified straight line depreciation is employed for both machines, and the marginal corporate tax rate is 34 percent. What is the incremental annual cash flow associated with the project

Answers

Answer:

$6,779

Explanation:

Calculation to determine the incremental annual cash flow associated with the project

First step is to calculate the depreciation

Depreciation=[($64,000/6 years)-($82,000/10 years)

Depreciation=$10,667-$8,200

Depreciation=$2,467

Now let calculate the Incremental annual cash flow

Incremental annual cash flow ={($9,000-$2,467)

-[($9,000-$2,467)*34%]+$2,467}

Incremental annual cash flow =[($6,533-$2,221)+$2,467]

Incremental annual cash flow =$4,312+$2,467

Incremental annual cash flow=$6,779

Therefore the incremental annual cash flow associated with the project is $6,779

According to the video, an interactive website needs to be able to do what things? Check all that apply. invite people to provide information remove unwanted viewers send information, products, and services automatically play videos process payments send viewers to other websites

Answers

Answer:

A,C,E

Explanation:

Answer:

A,C,E

Explanation:

Exercise 13-07 Nordstrom, Inc. operates department stores in numerous states. Suppose selected financial statement data (in millions) for 2020 are presented below. End of Year Beginning of Year Cash and cash equivalents $ 770 $ 69 Accounts receivable (net) 1,950 1,880 Inventory 810 860 Other current assets 590 331 Total current assets $4,120 $3,140 Total current liabilities $2,030 $1,640 For the year, net credit sales were $8,258 million, cost of goods sold was $5,328 million, and net cash provided by operating activities was $1,251 million. Compute the current ratio, accounts receivable turnover, average collection period, inventory turnover and days in inventory at the end of the current year.

Answers

Answer: See explanation

Explanation:

1. Current Ratio = Current Assets / Current Liabilities

= $4,120 / $2030

= 2.03

2. Accounts receivable Turnover:

= Net Credit Sales / Average Accounts Receivables

= 8,258 / (1950+1880 / 2)

= 8258 / 1915

= 4.31

3. Average Collection Period

= 365 / Account Receivable Turnover

= 365 / 4.31

= 84.69 Days

4. Inventory Turnover:

= Cost of Goods Sold / Average Inventory

= 5328 / (810+860 / 2)

= 5328 / 835

= 6.38 times

5. Days in Inventory:

= 365 / Inventory Turnover Ratio

= 365 / 6.38

= 57.21 Days

Many employees say that their managers give them clear and sufficient directions, as well as goals for their work.



True

False

Answers

Answer:

True

Explanation:

This is a true statement, as the leader is responsible for managing and directing his team, although there are several different leadership styles, the leader will always be an example of conduct and professionalism for his subordinates, the behavior of every manager should therefore reflect the company's values.

The transformational leadership style can be described as an example of a manager who provides clear and sufficient guidance, as well as goals for carrying out the work, as this leader is the one who, through his energetic and positive personality, contributes to the development of employees and team collaboration, making employees feel valued, motivated and consequently more productive.

Corruptco is a large machine shop that fabricates metals. Corruptco maximizes profits and shareholder value by polluting the local river, where fish are often killed off due to the pollution, rather than installing a pollution abatement device. While this is not specifically in violation of the law, it does put burdens on the local community. Which theory of corporate social responsibility is Corruptco exhibiting

Answers

Answer: a. the narrow view, or invisible hand theory

Explanation:

When it comes to the narrow view theory of corporate social responsibility, companies put one thing above all else, the maximisation of shareholder wealth.

Any activity that would help them do so - legally - is considered fair game even if it leads to adverse effects. Corruptco is therefore adhering to this theory because they are polluting the the local river to maximize shareholder value.

You bought a new game for your PS3, but when you opened the package and used the disk on your machine, it burned out your PS3 and destroyed it as well as creating power short-circuits in your house, which caused a small basement fire. Did you sign an agreement with the game maker that determines the game's warranty, place of jurisdiction, and other important terms?
yes
no

Answers

nooooo
i would take it back or even sue if it was that bad

Answer:

nope ps3 is not important

. All of the following are elements of the Keynesian economic framework EXCEPT

Answers

Answer:

1_multiplier

2_the laffer curve

3_the accelerator

4_the consumption

The law of diminishing returns states that as additional increments of resources ______________, the marginal benefit from those additional increments _______________. Select the correct answer below: are reduced, will decline eventually are added; will decline eventually are added; will increase eventually are reduced; will remain the same

Answers

Answer:

are added; will decline eventually

Explanation:

the point of diminishing returns sets in when the optimum capacity has been attained. at this level, increasing production by any extra unit would only bring about little or Fall in output.

if we hold the other factors of production constant/fixed while increasing one input, we will get toa stage where more additions of this input by one unit would only bring about decrease in output or cause output to fall.

therefore in summary this law States that as more increments are added, marginal benefit from increments declines eventually.

Comet Company accumulated the following account information for the year: Beginning raw materials inventory $ 5,100 Indirect materials cost 1,100 Indirect labor cost 4,100 Maintenance of factory equipment 1,900 Direct labor cost 6,100 Using the above information, total factory overhead costs equal:

Answers

Answer:

See below

Explanation:

Given that ;

Beginning raw materials inventory

= $5,100

Indirect materials cost = $1,100

Indirect labor cost = $4,100

Maintenance of factory equipment = $1,900

Direct labor cost = $6,100

Factory overhead = Indirect materials + indirect labor + maintenance of factory equipment

Factory overhead = $1,100 + $4,100 + $1,900

Factory overhead = $7,100

Someone help soon please!

Answers

Answer:

i'd go with some time in colage with ne degree. ;)

Explanation:

The price of Microsoft is $37 per share and that of Apple is $43 per share. The price of Microsoft increases to $42 per share after one year and to $47 after two years. Also, shares of Apple increase to $49 after one year and to $59 after two years. If your portfolio comprises 100 shares of each security, what is your portfolio return in year 1 and year 2

Answers

Answer: 13.75% ; 16.48%

Explanation:

Year 0:

Microsoft: Current value = 100 at $37 = $3700

Apple: Current value = 100 at $43 = $4300

Portfolio value = $3700 + $4300 = $8000

Year 1:

Microsoft: value at year 1 = 100 at $42 = $4200

Apple: value at year 1= 100 at $49 = $4900

Portfolio value = $4200 + $4900 = $9100

Year 2:

Microsoft: value at year 2 = 100 at $47 = $4700

Apple: value at year 2 = 100 at $59 = $5900

Portfolio value = $4700 + $5900 = $10600

Therefore, Portfolio returns for year 1 will be:

= (value at the end of year 1 / current value) - 1

= (9100 / 8000) - 1

= 1.1375 - 1

= 0.1375

= 13.75%

Portfolio returns for year 2 will be:

= (value at the end of year 2 / value at the end of year 1) - 1

= (10600 / 9100) - 1

= 16.48%

Diversity in top teams can lead to which of the following? Check all that apply.

Answers

Available options are:

A. upper echelon team Confusion about group processes

B. Improved organizational performance

C. Increased probabilities of groupthink in the team

D. Complexity in group processes

Answer:

Improved organizational performance

Increased probabilities of groupthink in the team

Explanation:

Diversity in business or management means that all the company's employees' ideas and backgrounds are welcomed or encompassed to achieve the company's goals and improve the company's success.

Hence, in this case, Diversity in top teams can lead to

1. Improved organizational performance

2. Increased probabilities of groupthink in the team

According to the quantity equation, the price level would change less than proportionately with a rise in the money supply if there were also either a a. rise in output or a rise in velocity. b. fall in output or a rise in velocity. c. rise in output or a fall in velocity. d. fall in output or a fall in velocity.

Answers

Answer:

either a rise in output or a fall in velocity.

Explanation:

As per the quantity equation, if the level of the price would varies and less than the increase in the money supply so there should be either a rise in the output or the decline in the velocity

The quantity equation is

MV = PY

where

M denotes money supply

V denotes velocity

P denotes price level

Y denotes output

As the money supply would increase so it would be balance when there is a decline in a velocity or increase in output so that the price would remains the same

hence, the above represent the answer

According to the most favored nation clause (Article I of GATT), which of the following is true?
A. Tariffs on products imported from countries belonging to the WTO must be lower than tariffs on the same products imported from countries that are not members of the WTO.
B. A country can lower tariffs on imports from countries with most favored nation trading status without changing tariffs on imports from other members of the WTO.
C. If a country gives a trade advantage to one partner, then this advantage must be extended to all its trading partners belonging to the WTO.
D. If a country imposes higher tariffs on one trading partner, then those high tariffs must be imposed on all its trading partners belonging to the WTO.

Answers

Answer:

C. If a country gives a trade advantage to one partner, then this advantage must be extended to all its trading partners belonging to the WTO.

Explanation:

The correct option is - C. If a country gives a trade advantage to one partner, then this advantage must be extended to all its trading partners belonging to the WTO.

Reason -

Most-favoured-nation (MFN): treating other people equally  Under the WTO agreements, countries cannot normally discriminate between their trading partners. Grant someone a special favour (such as a lower customs duty rate for one of their products) and you have to do the same for all other WTO members.

Short Company purchased land by paying $11,000 cash on the purchase date and agreed to pay $11,000 for each of the next six years beginning one-year from the purchase date. Short's incremental borrowing rate is 7%. On the balance sheet as of the purchase date, after the initial $11,000 payment was made, the liability reported is closest to: (FV of $1, PV of $1, FVA of $1, and PVA of $1) (Use appropriate factor(s) from the tables provided.)

Answers

Answer: $‭52,431.5‬0

Explanation:

The liability reported will be the present value of the six payments of $11,000.

Since this is a constant amount, it will be an annuity:

= 11,000 * Present value interest factor of an annuity, 6 years, 7%

= 11,000 * 4.7665

= $‭52,431.5‬0

Any difference between this and any options given is down to rounding errors. Pick the closest figure.

Which of the following is NOT a likely major for someone planning to go to medical school?
O Zoology
O Biology
O Biochemistry
O Public relations

Answers

Answer:

public relations

Explanation:

The other choices are all Science related so they are likely majors but, public relations are not.

The following information is available for Yancey Company: Beginning inventory 600 units at $4 First purchase 900 units at $6 Second purchase 500 units at $7.20 Assume that Yancey uses a periodic inventory system and that there are 700 units left at the end of the month. Compute the cost of ending inventory and the cost of goods sold using the average-cost method.

Answers

Answer:

Ending inventory= $4,011

Explanation:

Giving the following information:

Beginning inventory 600 units at $4

First purchase 900 units at $6

Second purchase 500 units at $7.20

First, we need to calculate the weighted-average cost per unit:

Weighted-average cost per unit= (4 + 6 + 7.2) / 3

Weighted-average cost per unit= $5.73

Now, the ending inventory:

Ending inventory= 5.73*700

Ending inventory= $4,011

The following refers to units processed by a breakfast cereal maker in August. Compute the total equivalent units of production with respect to conversion for August using the weighted-average inventory method. Units of ProductPercent of Conversion Added Beginning Work in Process230,00060% Units started570,000100% Units completed620,000100% Ending Work in Process180,00070% Multiple Choice 758,000 800,000 620,000 746,000 884,000

Answers

Answer:

Equivalent units of production= 746,000 units

Explanation:

Giving the following information:

Units completed 620,000 100%

Ending Work in Process 180,000 70%

The weighted average method blends the costs and units of the previous period with the costs and units of the current period.

Units completed in the period + Equivalent units in ending inventory WIP (units*%completion) = Equivalent units of production

Equivalent units of production= 620,000 + (180,000*0.7)

Equivalent units of production= 746,000 units

What is the the impact of corruption on business cycle​

Answers

Answer:

Corruption diverts talent and resources, including human resources, towards “lucrative” rent-seeking activities, such as defence, rather than productive activities. business, ultimately raising production costs and reducing the profitability of investments. human capital.

Two companies, A and B, both have $1 million in assets, earnings before interest and taxes (EBIT) of $160,000, and the same tax rate. Company A is all equity financed, and Company B is 50% debt financed and 50% equity financed. If Company B's pretax cost of debt is 8%, then Company A will have a ROA that is _____ and a ROE that is _____ than Company B's. a. Option D b. Option C c. Option B d. Option A

Answers

Answer: higher; lower

Explanation:

EBIT for A = 160,000

Equity of A = 1,000,000

ROA of A = 160,000/1,000,000 = 0.16 = 16%

ROE of A = 160,000/1,000,000 = 0.16 = 16%

EBIT for B = 160000 - (1000000 × 50% × 8%) = 120000

Equity of B = 1000000 × 50% = 500,000

ROA of B = 120000/1000000 = 0.12 = 12%

ROE of B = 120000/500000 = 0.24 = 24%

From the above, we can see that Company A has a higher ROA but had a lesser ROE THAN B

1. Describe the effects of combining the words with visual features and body language​

Answers

Body language is the range of nonverbal signals that you use to communicate your feelings and intentions. These include your posture, facial expressions, and hand gestures. Your ability to understand and interpret body language can help you to pick up on unspoken issues or negative feelings in others When speaking with others, your tone clarifies and conveys meaning. A phrase as simple as “I don't know” can be taken in a number of different ways depending on how you decide to express it. Your tone can not only affect how people perceive you but also their willingness to listen to you – especially in the workplace.

The combination of words with visual features and body language makes our speech more interesting and enjoyable.

When speech is combined with body language such as movements, it is capable of turning a conversation that seemed boring into one that is more engaging and memorable.

This would ultimately lead to a more effective and efficient communication. A clear understanding of the body language helps in decoding a person's conversation.

Read more on https://brainly.com/question/22791817

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