which theory is based on the premise that advertising works by influencing the brand choice of people who are ready to buy? group of answer choices recency planning pulsing media schedule flighted media schedule continuous media schedule

Answers

Answer 1

Recency planning is based on the premise that advertising works by influencing the brand choice of people who are ready to buy.

Recency theory is the idea that advertising and promotions work best when they are broadcast right before a choice is made and that their effectiveness decreases over time.

For instance, the recency hypothesis states that the optimum time to air new automobile advertisements is while viewers are getting ready for their morning commute, and the best moment to expose viewers to snack food advertisements is just after supper.

Therefore, advertisements should be showed when customers are making decisions about buying.

To learn more about advertisement refer here

https://brainly.com/question/16257206#

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Related Questions

Three aspects that must be included in the employment contract

Answers

Answer:

job information

compensation

time off

When is the only time to abbreviate on a job application? Question 3 options: In the Personal Information section In the Position & Availability section Only when space is limited Signature section

Answers

Answer:

Availability Section

Explanation:

All the information in a job application needs to be very detailed and with little to no room for interpretation. This is because a job application is a one-time deal meaning you do not get to redo it once you turn it in. If the hiring manager does not understand something in the job application they will simply throw it away and pass on to the next application on the list, they will not waste time on it. Therefore, the only thing that can be abbreviated would be the Availability Section when dealing with days of the week. Instead of spelling out every day you can say any of the following...

Mon, Tue, Wed, Thu, Fri, Sat, Sun

Sat-Sun

Mon-Fri

Discuss the concept of supply chain integration. How does it result in better customer-related outcomes?

Answers

Answer: Supply chain integration is a cooperation between the traders and the producers of goods and services.  

Explanation:

It includes members belonging to various department in an organization which can provide solutions to clients claims and demands. This includes client relationship integration, technology and production integration, internal operations, supply chain and marketing integration. All these departments are inter-related and this involves distribution of work in an hierarchy which ensures that no extra work load fall on the same employee or employees of the same department. Also this relationship help customers to seek what they want by collaborating efforts of the team in organization.

In 1994, president Clinton said the new trade agreements would create a market for American products in China. What happened to the American companies after opening trade with China?

Answers

Answer:

- US retailers costs decreased and their profits increased

- US suppliers moved production to China and sell to America

Explanation:

In the year 1994, the diplomatic relation between the United States and the People's Republic of China strengthened and they reestablished their positions. They then signed a bilateral trade agreement  which opened the markets of China for the American products.

But things turned out differently as they were envisaged in the Chinese markets. The American' trade did not lived up to the expectations in the Chinese markets. China was a tough market for small and medium sized companies of America. The retailers of the US decreased in costs and the China's profit increased. Also the suppliers of he US moved to the production of China and they in turn sell to the American market.

1.$7,000 of merchandise inventory was ordered on September 2, 20092.$3,000 of this merchandise was received on September 5, 20093.On September 6, 2009, an invoice dated September 4, 2009, with terms of 3/10, net 30 for $3,250 which included a $250 prepaid freight cost, was received.4.On September 10, 2009, $800 of the merchandise was returned to the seller.Based on the above information, what would the journal entry for September 10, 2009 include

Answers

Answer:

Credit to merchandise inventory $800

Explanation:

Based on the information given we were told that the amount of $800 of the merchandise was returned to the seller which means that the journal entry for September 10, 2009 will include a Credit to merchandise inventory for the amount of $800.

Credit to merchandise inventory $800

Marion Industries has an average accounts receivable turnover ratio of 12 times per year whereas most of its competitors have a ratio nearer to 8 times. This suggests that Marion's management should consider: multiple choice using stricter credit terms more aggressive collection efforts to avoid having its resources tied up in accounts receivable using more liberal credit terms to increase sales the need to sell for cash rather than on credit

Answers

Answer:

C. using more liberal credit terms to increase sales

Explanation:

According to the question  it is given that the ratio of account receivable turnover has measured that comes 12 times which means it took 30 days

= 365 ÷ 12

= 30.41

= 30 days

But according to the competition, the ratio of account receivable turnover is 8 times so the competitor took 45 days

Therefore the Management of marian would have more liberal credit terms that would increase the sales

due process of the law protects an individual's

a. liberty and property interests
b. right to prosperity
c. job
d. pursuit of happiness​

Answers

Answer:

a. liberty and property interests.

Explanation:

A law can be defined as the system of principles, regulations and rules established by legislature, that is adopted in a community, society or country to regulate the actions of its citizens, members or employees.

Thus, law is a tool used by the judiciary, lawyers, individuals, organizations, and even government to ensure everybody is well behaved, non-criminal and civil in their actions. Therefore, a law creates the foundation for ethical behavior.

In circumstances where there are aberration, the law is enforced as a punishment and penalty for wrongdoings or misdeeds.

Hence, due process of the law protects an individual's liberty and property interests because it ensures the right legal procedures are followed and that all accused are given access (entitled) to a fair trial.

Complete a departmental expense allocation spreadsheet for Marathon Running Shop. The spreadsheet should assign (1) direct expenses to each of the four departments, (2) the $64,000 of utilities expense to the four departments on the basis of floor space occupied, (3) the advertising department’s expenses to the two operating departments on the basis of the number of ads placed that promoted a department’s products, and (4) the administrative department’s expenses to the two operating departments based on the amount of sales.

Answers

Question Completion:

Marathon Running Shop has two service departments (advertising and administrative) and two operating departments (shoes and clothing). The table that follows shows the direct expenses incurred and square footage occupied by all four departments, as well as total sales for the two operating departments for the year 2017

                            Direct Expenses    Square Feet    Sales

Department

Advertising              $ 18,000                   1,120

Administrative           25,000                  1,400

Shoes                       103,000                  7,140          $273,000

Clothing                      15,000                4,340               77,000

The advertising department developed and distributed 120 advertisements during the year. Of these, 90 promoted shoes and 30 promoted clothing. Utilities expense of $64,000 is an indirect expense to all departments.

Answer:

Marathon Running Shop

Allocation of service departments' costs to the operating departments:

                         Service Departments      Operating Departments     Total

                     Advertising Administrative   Shoes          Clothing

Departmental   $18,000        $25,000      $103,000      $15,000   $161,000

Utilities                  5,120             6,400         32,640         19,840      64,000

After Utilities      23,120            31,400        135,640        34,840  $225,000  

Advertising       -23,120                                  17,340          5,780    0

Administrative                         -31,400         24,492          6,908    0

Total allocated costs                                 $177,472       $47,528 $225,000

Explanation:

a) Data and Calculations:

                            Direct Expenses    Square Feet    Sales

Department

Advertising              $ 18,000                  1,120

Administrative           25,000                 1,400

Shoes                       103,000                 7,140           $273,000

Clothing                     15,000                 4,340               77,000

Total                       $161,000               14,000          $350,000

Allocation of Utilities Expense of $64,000

Rate

Advertising        (1,120/14,000 * $64,000) =     $5,120

Administrative   (1,400/14,000 * $64,000) =   $6,400

Shoes                 (7,140/14,000 * $64,000) = $32,640          

Clothing             (4,340/14,000 * $64,000) = $19,840

Advertising       $ 18,000 + $5,120 = $23,120

Administrative    25,000 + $6,400  = $31,400

Shoes                103,000 + $32,640 = $135,640        

Clothing              15,000 + $19,840 = $34,840

Advertising expenses consumed by:

Shoes     90/120 * $23,120 = $17,340

Clothing 30/120 * $23,120 = $5,780

Administrative expenses consumed by:

Shoes $273,000/$350,000 * $31,400 = $24,492

Clothing $77,000/$350,000 * $31,400 = $6,908

Can I please get help with this???? I’m not sure if the two are right or not. Please help me!!!!

Answers

Answer:

I think the two you have are correct the second one is Chain restaurants i think

third one Franchise restaurants fourth one One location restaurants

Explanation:

Select the correct answers.
Goods Ltd. is an FMCQ goods manufacturer. It plans to introduce new products in the market within its existing product category. Which of
these terms describes the company's action?
O A. category extension
OB
line extension
OC.
line pruning
OD
line stretching

Answers

Answer: line extension

Explanation:

The action whereby the company plans to introduce new products in the market within its existing product category is referred to as line extension.

Line extension occurs when the brand name for an established product is used for a new item that is in same product category. This can be in form of added ingredients, colors, new flavors etc. An example is a manufacturer of soft drink who adds "apple flavor"manufacturer to its existing "orange flavor"

Which stage of new product development would you be most interested in participating in? Explain.

Answers

Answer:

prototyping

Explanation: Because with this stage you will be able to see rough draft of the product and you will be able to the strongest and weakest parts of your project. Prototyping makes it possible to concertize an idea and to understand which aspects of the idea prove difficult or impossible to implement. Making a prototype can thus highlight unanticipated physical, technical or financial constraints.

write a story that ends with and it was all a dream​

Answers

Answer:

The wound in my side hurt so much. I held my hand to my side, trying to apply enough pressure to help slow the bleeding. It wasn't enough though. The wound was too deep. Blood had already soaked through my shirt and begun seeping through the gaps between my fingers.

I gritted my teeth in pain, trying to stay as quiet as possible. I couldn't get caught at all costs. I would have to start running again soon. I couldn't hide behind this tree forever. They would surely find me if I did.

Using the tree for support, I stood up. As soon as I righted myself, the pain in my side worsened and I couldn't stifle the pained whimper I released. MY head started to feel fuzzy and my vision started to blur. I was about to take a step away from the tree when everything started spinning. Suddenly I was falling and then everything faded to black.

I don't know what happened next, but I do know that I woke up, tangled in the sheets on my bed. It was all a dream.

Here are 50 points have a good day or night, hope this helps u out :)

Answers

hi there!

thank you so much, are you sure you dont have any question(s) that i could help you with? because i would be more then happy to help! :)

i hope you have a great rest of your day <3

you are such a good person thank you!

QUESTION 8 of 10: You buy a lathe for $20,000. Its useful life is 10 years. Each week, over 10 years, you recognize an equal portion of its cost. This is called depreciation. What is your weekly depreciation for the lathe?

Answers

Answer:

the weekly depreciation is $38.46

Explanation:

The computation of the weekly depreciation is shown below;

Given that

The Purchase value of the lathe is $20,000

Useful life is 10 years

So,  the annual depreciation is

= $20,000 ÷ 10 years

= $2,000 per year

Now the weekly depreciation is

= $2,000 ÷ 52 weeks

= $38.46

Hence, the weekly depreciation is $38.46

A manager of a nursing home wants to be sure not to employ any immigrants who aren't authorized to work in the United States. The manager proposes that the company consider only job applicants who are obviously citizens. What is the legal problem with this idea?
A. It is a violation of the WARN Act, which protects against discrimination
B. It violates the principle of employment at will.
C. It eliminates the need for requiring the Form I-9 verification process.
D. It may lead to discrimination on the basis of race and national origin​

Answers

Answer:

Option B, It violates the principle of employment at will

Explanation:

Discrimination of any sort is not promoted in any organization. A suitable candidate is selected based on his/her skill sets, educational background and experience. Also, discrimination of any form in a professional office space is a punishable offence.

Hence, option B is correct

Suppose Jon is Kayla's boss. Thus, in this relationship, Kayla is the agent. In the course of her employment, Jon gives Kayla unlawful instructions to commit tax fraud for the company's finances. In this situation, _______________________. multiple choice the agent is required to follow the instruction due to the duty of obedience the agent is required to notify the EPA about the principal the agent is required to follow this instruction due to the duty of accounting the agent is not required to follow this instruction the agent is required to follow the instruction due to the duty of loyalty

Answers

Answer:

the agent is not required to follow this instruction

Explanation:

Agency in this context is simply defined as the relationship that exist usually between a principal and an agent.

An Agent is simply an individual who has been licensed or authorized to act for and on behalf of a principal.

A Principal is an individual who hires an agent to stand in place or represent him or her.

Fiduciary

This is the duty of an individual with a duty to act in place or primarily for another person's benefit.

An agent who makes an unauthorized agreement has failed to meet the duty of obedience. When the principal gives unlawful or unethical instructions, the agent is not bound or required to behave in accordance with them. A principal-agent relationship comes to play when an employer hires an employee to enter into contracts on behalf of the employer usually the more basic type of agency relationship.

An Unauthorized acts

This is defined as an acts go beyond the range of the agent's authority.

Why does the quantity supplied of stock go up when prices go up? A. Companies want to issue more stock when prices are high B. So Supply will match Demand C. More current owners are willing to sell their shares at a high price D. More expensive stocks make better investments

Answers

Answer:

I think its A

Explanation:

A proper greeting is essential to which part of the sales process?

A. qualifying leads

B. assessing needs

C. collaborating

D. establishing rapport

Answers

I’m not sure but maybe c

What do I do at recess when all my friends are absent? Thanks

Answers

Simple you must go to your friends house and grab them by their hair and pull them all of the way to school boom problem solved (:

co
During which stage of a product life cycle do you only need to inform customers about your product?
During the
stage of your product life cycle, you only need to inform customers about your product

Answers

Answer:Introduction

Explanation:

Answer: Maturity stage (the tutorial said so)

Explanation:

(Yeah ik its a veryyy late response)

The Supreme Court hears cases regarding which of the following?

A.) Criminal violations

B.) Civil violations

C.) Traffic violations

D.) Constitutional rights violations

Answers

Answer:

B

Explanation:

Think about every big Supreme Court case and they all are civil cases, like Brown V. Board, Roe V. Wade, and Plessy V. Ferguson. They are all civil cases.

What kind of tax system does the United States use?

A.
flat tax system
B.
progressive tax system
C.
proportional tax system
D.
regressive tax system

Answers

Answer:

the answer is B progressive tax system :)

What could be some volunteer opportunities for an interior decorating job? Someone pls helppp

Answers

U should start tixtok and promote urself first. U can also make a website and attach all ur files. The website can be ur portfolio. Start offering ur service for free to gain experience and trust of ppl. Tell ur friends to recommend u to someone who needs interior designer. Try to research if there are any volunteering jobs for interior designers in ur area.

If there is a decrease in the short-run aggregate supply curve and no changes in monetary and fiscal policies are implemented, the economy over time will

A. Remain at the new price and output level
B. Continue to have rising prices and decreasing real GDP.
C. Experience increasing nominal wages.
D. Return to the original output and price level.
E. Experience a leftward shift in the aggregate demand curve.

Answers

Answer:

D. Return to the original output and price level.

Explanation:

In Economics, there are primarily two (2) factors which affect the availability and the price at which goods and services are sold or provided, these are demand and supply.

The law of demand states that, the higher the demand for goods and services, the higher the price it would be sold all things being equal. On the other hand, law of supply states that the higher the price of goods and services, the lower the supply.

In order to understand both short-run economic fluctuations and how the economy move from short to long run, we need the aggregate supply and aggregate demand model.

Aggregate supply (AS) refers to the total quantity of output (goods and services) that firms are willing to produce and sell at a given price in an economy at a particular period of time.

An aggregate supply curve gives the relationship between the aggregate price level for goods or services and the quantity of aggregate output supplied in an economy at a specific period of time.

Generally, an economy will return to its original level of output (production) and price level when the short-run aggregate supply curve falls (decreases) and no changes in monetary and fiscal policies are implemented. Fiscal policy refers to the use of government expenditures (spending) and revenues (taxation) in order to influence macroeconomic conditions such as aggregate demand (AD), aggregate supply (AS), inflation, and employment within a country.

CHARACTERISTICS OF SHORT TERM SAVINGS STRATEGIES

Answers

Answer:

saving accounts at banks... That's what the internet told me :|

Explanation:

Estelle is a recent accounting graduate, and while she likes the idea raised by her fellow graduate Fernando to set up business in a partnership together, she has always wanted to go into business for herself. Before Estelle makes a decision, her instructor tells her it would be a good idea to consider the effect of different tax structures on each type of business, just in case she favors one situation more than the other. Compare and contrast how partnerships and sole proprietorships differ in terms of their tax requirements.

Sanjay was recently alerted to the fact that his business will be audited by the IRS. What are some possible causes for Sanjay’s business being selected for audit? What will this audit likely entail? How can Sanjay prepare?

After getting his first paycheck, Marlon is incredulous at the amount of money that goes to FICA. “Who in the world is FICA?” he asks his mother. How does she reply?

Eloise has exactly $300 to spend on an airline ticket. Assuming that she will need to pay the passenger ticket tax, the passenger facility charge, and the Sept. 11th fee, what is the maximum base ticket price Eloise can still afford to pay, knowing that she has all these additional fees and taxes to pay? Explain.

Sloan has always been pretty lax about preparing her taxes, and she doesn't pay too much attention to the rules. However, after taking a class on tax fraud, she is a bit concerned that some of the information in her past tax returns may be questionable. Sloan should only be worried about tax fraud if she’s made certain mistakes in the past. What kind of mistakes should Sloan be concerned about? Explain.

Answers

#2 should be $250 not including taxes and fees

The notion that groups alternate between periods of inertia and bursts of energy as they develop is most consistent with:
a. storming-norming stage
b. forming-storming stage
c. punctuated equilibrium
d. evolution-revolution in group development

Answers

Answer:

Option C: punctuated equilibrium

Explanation:

Punctuation are defined as new policy due to a break in monopoly of the subsystem.

Equilibrium is simply a Steady state of affairs. If there is a disruption it will return.

Punctuated equilibrium simply means a long periods of no much or little change and short periods of fast changes.

Mass extinction is said to lead to arapid change and new specie. Such as volcanic eruption, meteor impact causing sudden climatic environmental changes and others. It is a non-rational and a non-linear approach.

Examples is that public policy does not change much over time, except for some shocks. It is generally very stable, on other instances there are dramatic changes.

The computer accessories that Javier is making and selling are bringing in a substantial amount of money for him. Inspired by this success, he decides to hire two people and expand his business.

Answers

Answer:

International competition

Explanation:

International competitions may be defined as when an organization or a business enterprise enters into a competition with the global organizations. It is that driving force which enables an organization to produce more goods and expand their business in a global term.

In the context, Javier making and selling computer accessories decides to expands his business and produce more of his products and hire two employees for his firm. Thus it is an example of international competition.

Cullumber Co. at the end of 2020, its first year of operations, prepared a reconciliation between pretax financial income and taxable income as follows: Pretax financial income $1230000 Estimated litigation expense 3050000 Installment sales (2440000) Taxable income $1840000 The estimated litigation expense of $3050000 will be deductible in 2022 when it is expected to be paid. The gross profit from the installment sales will be realized in the amount of $1220000 in each of the next two years. The estimated liability for litigation is classified as noncurrent and the installment accounts receivable are classified as $1220000 current and $1220000 noncurrent. The income tax rate is 20% for all years. The deferred tax asset to be recognized is

Answers

Answer:

$610,000

Explanation:

The computation of the deferred tax asset is shown below:

= Estimated litigation expense × tax rate

= $3,050,000 × 20%

= $610,000

By multiplying the estimated litigation expense with the tax rate we can determine the deferred tax asset

Therefore the above represent the answer

The US Patent and Trademark Office (USPTO) is under the following Department: _____. A. Department of Commerce B. Department of Treasury C. Department of State D. Department of the Interior

Answers

Answer:

Department of commerce

Explanation:

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